Water Parks
Water parks are an interesting concept. The countries like United States of America and Canada which experience a consumer base, who are willing to spend on various entertainment sources; a water park has lot potential to generate further sales. Parks are much more than just a revenue generating centers, the basic objective of a park is to provide the visitors with entertaining and pleasurable time.
Social factor are also immensely important in decision making of families and individuals as well in going to a water park. A research tells us about the various impacts group pressure can have on decision making. Human psychology is such that it takes a lot of inputs from its surrounding and hence these inputs are very important aspect while taking decision.
A research further proved that social factors are important in decision making of wanting to go to a water park. Social factors have a major impact on the decision making on consumer. The concept of consumer guilt was given in a research. Consumer feels four kinds of guilt either pre or post purchase i.e. economic health; moral; and financial responsibility. This guilt can stop a consumer from buying or repetitive buying.
A counter argument is also presented when various researches say that consumers on the first time purchase decision do not thing analyze deeply before buying. This could potentially go with consumer making decision of visiting a water park. In some case no pre purchase process is found, the consumer buys on impulse and out of habit, rather than critical analysis of various factors another research investigates that does culture has an effect on decision making process. It says the more decision making factors are also dependent on cultural factors. United States’ consumer spends a lot of money in impulse buying, whereas decision making is rather more complex in non western countries.
A few facts about consumers and water parks of USA and Canada which might now be commonly know are that there more than 1,000 water parks in this region. This certainly shows how much the consumers are interested in visiting these water parks. Estimated attendance at North American water parks during the summer 2006 season was about 78 million. This echoes that the demand is certainly present in the society; hence the supply is in such great number. Especially during the summer season, people who are not willing to go to other entertainment sectors such as cinema or beach or eating out or long drives, can visit these water parks with families as to have lots of fun when the sun at its brightest. The growth potential in these water parks is still very much viable.
Social factor are also immensely important in decision making of families and individuals as well in going to a water park. A research tells us about the various impacts group pressure can have on decision making. Human psychology is such that it takes a lot of inputs from its surrounding and hence these inputs are very important aspect while taking decision.
A research further proved that social factors are important in decision making of wanting to go to a water park. Social factors have a major impact on the decision making on consumer. The concept of consumer guilt was given in a research. Consumer feels four kinds of guilt either pre or post purchase i.e. economic health; moral; and financial responsibility. This guilt can stop a consumer from buying or repetitive buying.
A counter argument is also presented when various researches say that consumers on the first time purchase decision do not thing analyze deeply before buying. This could potentially go with consumer making decision of visiting a water park. In some case no pre purchase process is found, the consumer buys on impulse and out of habit, rather than critical analysis of various factors another research investigates that does culture has an effect on decision making process. It says the more decision making factors are also dependent on cultural factors. United States’ consumer spends a lot of money in impulse buying, whereas decision making is rather more complex in non western countries.
A few facts about consumers and water parks of USA and Canada which might now be commonly know are that there more than 1,000 water parks in this region. This certainly shows how much the consumers are interested in visiting these water parks. Estimated attendance at North American water parks during the summer 2006 season was about 78 million. This echoes that the demand is certainly present in the society; hence the supply is in such great number. Especially during the summer season, people who are not willing to go to other entertainment sectors such as cinema or beach or eating out or long drives, can visit these water parks with families as to have lots of fun when the sun at its brightest. The growth potential in these water parks is still very much viable.